Today, Google determines a website’s ranking by taking into account the kind of backlinks along with the organic traffic generated by that website.
But this master search engine is constantly updating its algorithms, and backlinking isn’t as simple as it used to be. Gone are the days when any and every backlink was taken into account to determine the SEO ranking of a page.
Right now, Google rankings are also concerned with the number of authoritative websites that link to your site, and how both your sites are related.
So to receive a decent rank from Google, you need related websites with top-notch content to link out to your website. This is important if you want to be visible on Google.
So here are a few basics to help you build quality links to your website.
Before you think about how to rank on Google, you need to get your website indexed by them.
Let’s say you’ve created a website; now it exists on the world wide web. Sure, it’s out there, but this doesn’t mean that Google automatically knows about it.
The Google spiders need to crawl the web and discover your page among the many websites scattered across the internet. Upon finding your site, Google will index it and begin to consider it for Google rankings. The same procedure needs to be repeated for every bit of content you produce online.
Even without being indexed, your website will still show up on a Google search. But when comparing it to related sites, yours will not receive a ranking.
Instead of waiting around for Google to discover your site, it’s best to proactively try and get the search engine to notice it.
Every time you generate fresh content, input the URL on Alexa, which is a tool that shows you the metrics of your site. Google is always crawling Alexa to discover new content on the web, and once you’ve entered the URL, your content will be picked up as well.
Use Social Media
When your content receives a good social response, Google starts paying attention to it. A supportive response tells Google that you’re providing relevant, useful content that people are choosing to share. If your content receives strong social signals, it’s sure to fall under Google’s radar.
You can use all social media platforms like Twitter, Facebook, and Linkedin. But If you want to be really effective, share your content on Google+. Since it’s one of Google’s own websites, it’s highly likely that your content will be indexed quickly.
Online consumers love visual data and are more likely to share it or post about it. A popular form of visual data is infographics, or pictures that convey information.
Using infographics is a highly effective way to get other websites to backlink to your site. Most websites require visual data to supplement their content, and if you can provide that data, you’ll receive a few backlinks in the bargain.
Of course, you’ll need to design an infographic that’s eye-catching, engaging, and highly-relevant to your audience. And as insurmountable as this sounds, it’s really not.
You’ll find thousands of talented designers willing to create the perfect infographic for you. And, contrary to popular misconception, creating an infographic is relatively inexpensive. The initial cost may be high, but if you split the total expenditure among the number of backlinks you’ll receive, it’s totally worth it.
Once you’ve got your infographic ready, you need to distribute it. Websites like Reddit Infographics and Flowing Data contain a storehouse of infographics, and you can use their platform to showcase yours.
Start Guest Blogging
Guest blogging is an effective way to build your online reputation and give your content the exposure that it needs.
The best part about guest blogging is that you can include links to your website in the articles that you write. But be sure that the content on your website is similar to the blog you’re writing for. Otherwise, Google will detect something amiss and you may be penalized.
Google algorithms are constantly changing and adapting to make information more organized and accessible. As the owner of a website, it’s important to keep yourself informed about the current trends so you can improve your SEO and rank higher on Google. This is vital to success in the online market.
This may require you to make frequent, tiny changes, but keeping your website up to date will benefit you in the long run.